Our Businesses

Since its inception in 1980, MUJI has sought to achieve “a truthful and sustainable life for all” through product development based on the concept of “no-brand quality goods.”
Starting with the essentials of daily life—apparel, household goods and food—we have valued the three principles of selection of materials, streamlining of processes, and simplification of packaging, and provided a feeling of rational satisfaction, expressed with “This will do.”
Now, we have broadened this idea to encompass not just product development and retail, but also various other fields including food services, hospitality, architecture and spatial design, and community engagement. We are developing businesses that connect people, communities and society. In every business area, whether the hospitality business, where we offer the value of So-no-Shoku (“simple food”), architecture and spatial design, which creates spaces that bring people together and connect communities, or hospitality, where guests can experience all aspects of life in the local region, we reexamine the fundamentals and universality of daily life and work to realize “a truthful and sustainable life for all” in step with the times.
Looking ahead, MUJI will quietly deliver true abundance to various lives around the world through its activities that extend from “products” to “experiences” and even “regions.”