Ryohin Keikaku Co., Ltd.

The Journey of Ryohin Keikaku

Ryohin Keikaku’s History

Since its founding, Ryohin Keikaku has been working to help address social issues and everyday concerns in order to realize a truthful and sustainable life for all. This approach has shaped the Ryohin Keikaku of today.

1980–2000
Redefining the value of goods

Developing products with simplicity and opening new stores in Japan and abroad

2001~2015
Relationship between life and goods

We sought to give customers a feeling of rational satisfaction, expressed not with "This is what I really want," but with "This will do."

2016~2020
A truthful and sustainable life

By providing functional, streamlined products that help simplify and beautify people's lives based on our concept of "conscience and creativity," we have contributed to solving social issues with proposals for peaceful, relaxed living.

2021~
"A truthful and sustainable life for all," and beyond

We offer affordable products that are not only essential and useful but also beneficial for the environment, producers and local communities.

The Journey of Ryohin Keikaku | Ryohin Keikaku Co., Ltd.