

We contribute to the realization of a truthful and sustainable life and society through our products, services, stores and activities.
MUJI Business Centered on Product Development and Retail
Striving to be a company that serves as a part of people’s daily necessities and contributes to communities by taking root in local society.
Mujirushi Ryohin, MUJI’s name in Japanese, translates as “no-brand quality goods.”
The brand mark and the brand name, which are well-recognized by designers, convey a certain image to people beyond factors such as the functionality, quality or value of the product itself.
Mujirushi Ryohin was created in Japan in 1980 with the development of 40 products in the areas of apparel, household goods and food—which, as the name indicates, had no brand but were good-quality products.

Ryohin Keikaku aims to become a globally competitive and highly profitable corporate entity, composed of individually managed stores that contribute to the realization of a truthful and sustainable life and society around the world.