Ryohin Keikaku Co., Ltd.

Management Policy

Our Mission and Corporate Purpose

Ryohin Keikaku Group, at this "Second Founding", defined our corporate purpose as "to contribute to the creation of 'Truthful and Sustainable Life for All' through our products, services, stores and business activities; believing 'human society rich in heart, with balanced relationship between human, nature and artifacts'". We will expand our business through the commitment to our mission.

  • Mission 1: To provide daily necessities and services with genuine quality and ethical value, at appropriate and affordable prices.
  • Mission 2: To have a positive impact on each region by operating stores that serve as community centers, sharing concerns and values with local residents and collaborating with them to tackle local issues.

Under this core corporate purpose, we will continue to contribute to the creation of ecological and sustainable society with resource-recycling.
With the core value "To contribute to society and people", all of our employees and associates will proactively respond to issues surrounding in our society and Earth. And also make effort on reducing environmental burdens through the whole cycle of our products, services and activities, while respecting individuals.
We have announced our vision until 2030 to create better future society in 100 years. Through each store, we will continue to contribute and work together with locals to improve their communities and to encounter their local issues while supporting the basics of everyday life.

2030 Vision

To be a part of people's daily necessitiesStores serve as community centers

To realiaze the above,Practice independent store management and co-owned management
Provide comfortable online services
To be a front runner of ESG management

And now, based on our foundations in Japan, we will evolve our "Second Founding" and pursue further growth around the world.

3 Year Rolling Plan(FY26/8-28/8)

[billion yen]FY25/8FY26/8FY27/8FY28/8
ResultYoYPlanYoYPlanYoYPlanYoY
Operating revenue7,846118.6%8,600109.6%9,500110.5%10,800113.7%
Operating profit738131.5%790107.0%890112.7%1,080121.3%
OP margin9.4%+0.9%9.2%-0.2%9.4%+0.2%10%+0.6%
ROA (ratio of ordinary profit to total assets)13.5%-13.1%-13.6%-14.8%-
ROE (ratio of net income to equity)16.3%-15.1%-14.8%-15.9%-
Number of stores1412-We plan an annual net increase of 45 stores in Japan and 70 in overseas.

3 Year Rolling Plan Summary

We aim to achieve 1 trillion yen in operating revenue and 100 billion yen in operating profit.

CategoryDirection
1. Gain
  • In FY28/8, we plan to achieve 1 trillion yen in operating revenue, driven by global expansion beyond limited regions. Overseas sales are expected to reach 500 billion yen, accounting for 46% of total revenue. The expected revenue CAGR for LFL stores + EC is 104%. On average, 45 stores are added annually in Japan and 70 overseas.
  • Japan: Continue opening new stores while improving profitability. Store sizes will be flexibly adjusted tailored to local market.
  • Mainland China: Improve profitability per store, with visible impact from small-scale renovations.
  • East Asia: Revenue per store continues to improve, and South Korea is shifting into a growth phase driven by an increase in store count.
  • Southeast Asia: Strengthen brand recognition through flagship stores, while improving profitability of existing stores.
  • Europe and North America: Flagship stores to be opened in Europe in FY27/8. Re-growth accelerates.
2. Reduce
  • We aim to achieve operating profit margin of 10% in FY28/8, with further improvement toward 12%.
  • Despite the impact of exchange rates for procurement, we will steadily improve gross profit margin through the reductions of production costs and controlled discounting.
  • While maintaining the current business structure, we will enhance procurement capabilities and strengthen cost efficiency across the business.
3. Leverage
  • We are expanding the functions and locations of MUJI GLOBAL SOURCING (production management), while also enhancing our product development capabilities.
  • We are building both offensive and defensive infrastructure, including logistics and IT.
  • We are investing in talent by improving recruitment, global assignments, training, and compensation to create a supportive working environment.

8 Growth Drivers for Global Growth

As Ryohin Keikaku Group takes on the challenge of global growth, we have identified the following eight growth drivers and are steadily advancing initiatives based on them.

  1. 1Store Expansion

    • Globally rollout of the 600-tsubo store format developed in Japan
    • Opening flagship stores in capital-class cities
    • Diversifying store formats with small and medium-sized stores
  2. 2Deployment of Operations Developed in Japan

    • Adoption of product planning methods developed in Japan globally
    • Individual store sales and inventory planning (merchandising plan)
  3. 3Enhancement of Product Development Capabilities

    • Create new global core categories following H&B and Apparel
    • Increase overseas Food sales ratio from 4% to over 7%
    • Achieve 80% coverage in Household goods globally
  4. 4Strengthen OMO*

    • Centralized inventory management across multiple channels, including online and offline
    • Strengthening membership programs through apps
    • Rebuilding the e-commerce driving global growth
  5. 5Marketing Strategy

    • Refine product marketing
    • Increase LTV through CRM
    • Expand potential customer base through branding initiatives
  6. 6Improving operational efficiency/ SCM transformation

    • In-house production to balance quality and lowest cost
    • Established a committee dedicated to improve operational efficiency
    • Alignment of production and sales planning
  7. 7IT-Driven Support

    • Adoption of product planning system globally
    • Deployment of IT for store operations
    • Full-scale launch of development plans for localized IT systems
  8. 8ESG as a Core Business Strategy

    • Realize ESG as a core business and visualize achievements
    • Promote unique indicators and initiatives
    • Share value with stakeholders

*Online Merges with Offline

Management Policy | Ryohin Keikaku Co., Ltd.